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Cinematography by

Jenny Packham

2020 Bridal

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The Jenny Packham bride is international, elegant and informed. Her style cannot be singularly defined; her influences are diverse.

Inspired by Her, the 2020 Collection comprises a group of gowns, capturing the spirit of some of the world’s most romantic destinations; Paris, Buenos Aires and New York. A tale of three cities collectively encapsulating a feminine and distinctly modern beauty.

‘La Ville-Lumière’, the city of light and love, Paris is renowned for its fin-de-siècle grace and its haute couture heritage. Inspired by this sentiment, draped chiffon, finely pleated tulle, delicately embroidered organza and volumous skirts are softly romantic for an ethereal bride.

Vibrant, passionate and beautiful, Buenos Aires is synonymous with a Latino love of carnival and dance. In homage to the sensuality and soul of the city, these silhouettes celebrate the female form with bias cut crepes, intricate embellishment, fishtail skirts and plunging necklines.

‘The city that never sleeps’, New York is an icon of high octane glamour. Inspired by Upper East side elegance and the hedonism of downtown Manhattan are high-low hemlines, crystal encrusted mini dresses and ostrich feather trims. These are sophisticated dresses for a sensational party.