Photography by

Cinematography by

Alon Livné White

'Athena' Pre-Collection Fall/Winter 2020

Alon Livne's latest pre-collection is named after its greatest source of inspiration; Athena. In Greek Mythology, Athena is the goddess of wisdom, courage, inspiration, crafts, and skill. Attributes that Livne sees in today's modern woman- a confident self-thinker, that has the right and power to choose her own style, she can be as strong, flirty, delicate or sensual as she'd like. She's in charge of her own beauty.
The pre-collection shows this mix of perfectly-matching contradictions the Alon Livne bride embodies in different ways. Whether it's her strength through metallic-buckle details, softened with rhinestones that shine fearlessly, or her uniqueness through a combination of soft, delicate laces with exquisitely rich hand-beaded fabrics and modern silhouettes.
The Alon Livne bride is not afraid to look to the past for inspiration but with a refreshingly unique view and a fashion-forward take. She's her own hero, just like Athena.