Gemy Maalouf was born and raised in Lebanon, where she grew up surrounded by the colorful materials at her father’s fabric factory. Little did she know at such a young age that she was about to embark on a life-long journey into the world of fashion, despite her parents’ wish that she study law. Further motivating her choice of career was her captivation with the designer gowns she saw on models gracing catwalks and on celebrities walking the red carpet during her adolescence.
As a result, she decided that she would bring a novel approach to the industry by making haute couture more accessible to women. Building on her desire to create simple yet intricate formal wear for sexy, modern, young and active woman with attitude, Gemy quickly developed an exceptional eye for fashion. Cultivating her innate artistic talent, she first began designing gowns for friends and neighbors at just 17 years old and gradually increased her acumen for design, working in small workshops to bring her beautiful creations to life. By 1996, Gemy was ready to open her first atelier in Beirut, making her dream of becoming a globally recognized designer a reality.