Flora brand was founded in 2010 and is located in Haifa, Israel. Flora was established by the designer Rinat Asher. Her collection presents a spectacular and luxury wedding dresses that combine classical ,contemporary and nobility, all with high quality and comfort.
Flora bridal gowns are stylish and glam. They are unique, fashionable, flattering to the body, celebrating the feminine curves and making you feel comfortable and glamorous. Each dress is different from the other and has its own story.
The fabrics of the dresses are imported mainly from Europe. The laces are invited exclusively to maintain the uniqueness and originality. Models combine layers of carefully crafted fabrics with laces and embroideries to create a vintage antique style. Rinat Asher also combines placement of beads, stones, pearls, sequins that are all handcrafted. Special attention is given by Rinat to rich textures, transparency games and special cuts.
This line has become associated with Rinat Asher, who, together with the attention she gives to each small detail, makes all dresses contemporary and all brides fashionable.
In the past two years, the brand expanded outside the borders of Israel and luxury dresses are sold at top quality stores worldwide.