Ashi launched his eponymous label in 2007. Now based in Beirut, he gained a rapid recognition. Aiming to garner praise in timeless and modern elegance, his designs present a classic update for the greatest codes of fashion. Wild & white, Ashi Studio transforms his muse to morph from summer to winter with sharp-cut shapes, curve-hugging and ladylike Couture.
The designer embraces embrodery to tell fairy tales and embellish tails with a modern twist. Gleaming with day- to- night elegance, he uses colours gently & brightens each collection with a vibrant touch. Ashi conjures up the Golden days through ruffles, feathers, delicate fabrics, fringing & silhouetted queens. His recent collections, in neutral colours, are instant sensual classics. Sculpting waves for ethnic heroines, sleeveless princesses and femmes fatales ... Ashi knocks the door of divine diversity and intense passion. He refers to different cultures in an elegant crafted way, although the arabic cells inspired his luxurious loyalty and treasure trove.