Few names are as synonymous with the wedding industry as Vera Wang. During this month’s New York Bridal Fashion Week, the world-famous designer went live on her Instagram page to personally announce the launch of her first Vera Wang Bride Collection, as part of a new partnership with Pronovias Group.
Created for the fearless bride who loves fashion, the essence of this collection revolves around the use of premium fabrics and handcrafted finishes on exaggerated volumes and new silhouettes. The dresses perfectly blend artisanal details with luxury textures, representing a dream come true for fashion-centric brides.
“Vera Wang Bride is about freedom, experimentation and innovation, along with a tangible ingenuity in the details and tailoring,” says Vera. “In short, no rules. This partnership with Pronovias Group has allowed me to push my creative boundaries and develop a global brand available to all brides at an intelligent price.”
The Fall 2021 Vera Wang Bride Collection is comprised of 60 gowns, fully designed by Vera and her team, and will be available in Pronovias stores and select wholesalers worldwide. In keeping with the Pronovias Group’s inclusivity policy, the dresses will be available in US sizes 0 to 28 and prices will range from USD $1,800 to $5,000.
“With weddings and doing bridal gowns, there’s a theatricality you’re able to express,” Vera states. “That gives me freedom and a joy and a limitless way of imagining how clothes could possibly look on a woman. And that’s just an enormous, enormous priviledge.”
The essence of the collection revolves around the use of premium fabrics and handcrafted finishes on exaggerated volumes and new silhouettes. The dresses perfectly blend artisanal details with luxury textures, and represent a dream come true for fashion-centric brides.
“Vera Wang Bride is about freedom, experimentation and innovation, along with a tangible ingenuity in the details and tailoring. In short, no rules,” comments Wang. “This partnership with Pronovias Group has allowed me to push my creative boundaries and develop a global brand available to all brides at an intelligent price.”
“We are really excited to present this collection to the world. We work really hard with Vera Wang and her team to make this collection happen and it is a reflection of Vera´s unique signature and iconic designs. I’m sure it will be a step forward to the consolidation of the brand” says Amandine Ohayon, CEO of the Pronovias Group.
As Wang herself summarizes, “The Vera Wang Bride is fearless and has her own sense of self. For her, fashion allows her to make her own choices, to embrace emotion and to celebrate individuality. Through my designs I want to express respect – respect for the design process. Respect for quality. Respect for imagination and individuality. But most of all respect for women.”
