The fashion industry tends to have its key players when it comes to countries represented by popular designers. Paris and Milan, of course, are synonymous with haute couture, and Eastern countries like Japan are known for their contributions to street fashion. Now, in an effort to expose lesser-known talent on a global scale, FTL Moda – a multi-purpose fashion PR firm – has launched its newest project called the “Romanian Hub,” introducing a curated selection of Romanian designers to the rest of the world.
One of the most interesting aspects of the Romanian Hub at FTL Moda (ROFTL) is that it is supported by and in collaboration with the Romanian government. Together, the government and FTL Moda picked seven high-profile Romanian fashion designers to introduce to the North American market while representing their home country.
Historically, Romania has built a reputation for delivering a prestigious level of excellence when it comes to manufacturing. With ROFTL, the spotlight will be on the country’s designers, their individual style, and the inspiration behind their clothing. The selected designers already have strong followings in Europe and Asia, so it’s the perfect time for the American market to discover these Romanian labels as well.
The selected designers produce apparel for three categories – eveningwear, ready-to-wear, and children’s wear. One of the Romanian designers is Irina Schrotter, whose cosmopolitan fashions currently sell in 40 countries. Other designers are Thais & Stroe, who are heavily influenced by the culture and architecture of Italy, and PassionbyD – a brand that produces flirty, yet polished designs for women who revel in their femininity and have an appreciation for a couture approach to fashion. A dress from PassionbyD, in fact, would make for the perfect “second look” dress during a wedding reception or afterparty.
Joining these three Romanian design labels in the ROFTL project are EXE, Dorin Negrau, Maison Chou Chou, and Petite Coco.
>Visit ro.ftl.com for more information.