Joy Morris is renowned in the Australian bridal industry with decades of experience in the world of haute couture. Commencing her fashion career as a trained buyer 35 years ago, she cultivated a love of Parisian haute couture during her many years attending the private showings of the collections from some of the world’s most renowned couture fashion houses in Europe. Acting as a fashion forecaster and colour trend analyst, Joy worked as a strategic buyer with the fashion houses asking her to select key pieces from their collections which would become the basis for their international offerings. Originally founding Pallas as a high fashion studio, Joy offered the most exclusive and previously unavailable international brands to her discerning clientele, becoming known for her incredible eye and understanding of international trends and original design. With an in-house patternmaker and seamstress at the studio to offer an additional custom service for her clients, the transition to Pallas Couture was a natural progression, constantly being asked to create her own visionary designs for bridal and evening occasions. Transforming it into a luxury couture label in 2001, the brand has since grown to become one of Australia’s leading fashion couturiers, with Joy considered a master for creating beautiful gowns for her high profile clientele.